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Branding- new trick video


I posted a new video on yo-yoing.com’s vid thingy, it’s of a move called Branding. I put it up after getting a bunch of questions from folks who saw it in Coast On Starlight.

The set up makes the actual move easier, and it helps if you try to keep the yo-yo isolated while the yo hand does ALL the movement.

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Coast Starlight… End of the line…

First off, Phil and I would like to thank everyone for their support of the our first yo-yo, The End. As of Saturday we are sold out, that was lightning quick, but not a big surprise since we saw a big demand for this type of yo-yo. Yes, Absolutely. is already at work on our next yo-yo the BLT.

Feedback of the End is high, and most of them have been shipped this morning. Boxthor got his hands on one early and has posted picks on his Flickr page, check those out. Special thanks to Kiya and Sonny of Anti-Yo, The End is pretty much just a souped up Eetsit, and none of this would have been doable without their making it possible.

I have a new video out called Coast On Starlight that was started immediately after arriving back from shooting Master Of Champions in LA… So it’s been a long work in progress. It’s been delayed up until now largely because of problems with iMovie, but I figured out a cool trick to get it all up and so here it is! Featuring new music by Drown Radio (of course).


Quicktime here
and .mp4 here

I always love hearing feedback, constructive is prefered.

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The End is Nigh…

It all started with The End.

Last night Len, the laser engraver, dropped of the yo-yos and Phil and I will spend most of this week getting these babies fully put together and shipping the pre-orders.

Now that I have a pic online, let me explain a little bit about The End. It all started while working with Kiya and Sonny, I asked them for an exclusive batch of unpainted raw Eetsits to use for a special run. Of course nothing is ever as simple as that. So Phil Cox and myself started working together as “Yes, Absolutely.” and recruited our good friend Nick Corea to help modify these raw eetsits into even better devices. First we sank the bearing well in, to prevent the slipping string problem, then we removed some in surface to keep the yo-yo from being to narrow, then added groves for the silicone, then we added Shmoove Rings.

Now, this is kind of different, the Shmoove Rings are the two recessed circles on the inside of the yo-yo. It’s a new concept, I’ve never been a fan of concave bearings, but I can understand why someone would want something to reduce the friction of the string rubbing the side of the yo-yo. So I thought, why not just remove more of the inside surface? So using these rings, we’ve managed to reduce the inside surface that could rub against the string by about %50, but it doesn’t affect the wind or throw or anything.

Once the yo-yos were finished, we had them anodized. We wanted these yo-yos to have a classic and unique color, it’s hard to describe exactly what they are.. Orange/bronze/yellow/oil-ish? I like ’em, whatever color they are.

Then, with a lot of help from Nick, I took the halves to Len for the Laser Engraving process. The yo-yos were engraved on several places; the outer ring, the inside well, numbered on the posts and even writing on the inside. The inside writing, which says “Shmoove” is a subtle touch that gives the silicone more of a surface to grip on and is partially visible through the clear silicone.


Each yo-yo comes with a concave bearing and a handmade The End yo-yo holster by me. They play great and only 22 will be made. Of those, only 17 will be sold.

I’m expecting the yo-yos to ship by next monday, they retail for $150, if you are interested in getting your hands on an End by Yes, Absolutely. please email me for paypal instructions.